CEOs and CMOs Are Butting Heads at More Companies Than We Know — and It's Been Going on for Some Time
A recent report found a growing disconnect between the two C-suite positions.
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.
La gestión moderna de las redes sociales requiere un generalista profundo, con carisma y capacidades de negociación, fantásticas habilidades de redacción y creación de comunidades, y la disponibilidad y el impulso para estar casi siempre activo.
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
A medida que los presupuestos se ajustan, los directores ejecutivos pueden preguntarse: "¿Qué ha hecho nuestro equipo de marketing por nosotros últimamente?" A continuación, le mostramos cómo transmitir el valor de su equipo de marketing.
Business intelligence and predictive analytics are the closest measures we have to a crystal ball that shows us how well new strategies and campaigns will perform
This is how you create a loyal customer base - comprised of true brand advocates – who will champion your products over and over again
Validate your idea, in a speedy fashion and test it in stormy waters through real-time trials with end-users
Becoming who you need to be can be the result of finding out what the market demands.
Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.
Today's CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization.
Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.