CMO

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Social Media

Social-Media Managers Are the Next Generation of CMOs

Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.

Redes sociales

Los gerentes de redes sociales son la próxima generación de CMO

La gestión moderna de las redes sociales requiere un generalista profundo, con carisma y capacidades de negociación, fantásticas habilidades de redacción y creación de comunidades, y la disponibilidad y el impulso para estar casi siempre activo.

Marketing

3 Ways to Help Your CEO "Get" Marketing

As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.

Liderazgo

Tres formas de ayudar a su director ejecutivo a "captar" el marketing

A medida que los presupuestos se ajustan, los directores ejecutivos pueden preguntarse: "¿Qué ha hecho nuestro equipo de marketing por nosotros últimamente?" A continuación, le mostramos cómo transmitir el valor de su equipo de marketing.

Technology

CMOs, Predict Your Wins With AI And Predictive Analytics

Business intelligence and predictive analytics are the closest measures we have to a crystal ball that shows us how well new strategies and campaigns will perform

Growth Strategies

Developing a Successful Brand Strategy Should Be Your Top Priority, Here's How to Do It

This is how you create a loyal customer base - comprised of true brand advocates – who will champion your products over and over again

Starting a Business

#7 Best Tips for First-time Entrepreneurs

Validate your idea, in a speedy fashion and test it in stormy waters through real-time trials with end-users

Leadership

How to Find Your Purpose, Your Audience and Your Voice

Becoming who you need to be can be the result of finding out what the market demands.

Marketing

Put Your Money Where Your Marketing Is

Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.

Leadership

Disruption in the C-Suite

Today's CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization.

Leadership

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.

Growth Strategies

Why Every Entrepreneur Should Make CMO As A Top Advisor

To create content, it takes a lot of thought, time, resource and money.