CMO
Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why
Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.
This Marketing Advisor Cracked Open the Best Formula to Hire CMOs – and He's Sharing it
Yam Regev, a seasoned marketing advisor, has found that many companies—especially in the tech industry—struggle with effectively hiring Chief Marketing Officers (CMOs). To address this, he's developed a CMO Hiring Kit, now making waves across the industry.
How the Best CMOs Unlock Value Across Their Entire Organization
The role of the CMO is no longer confined to traditional marketing boundaries; today's CMOs must become "Master Builders," driving value creation across the entire organization.
I Promoted My CMO to CPO. Here are 4 Unexpected Benefits That Came Out of It
Why it might be a good idea to have a Chief People Officer with a marketing background.
CEOs and CMOs Are Butting Heads at More Companies Than We Know — and It's Been Going on for Some Time
A recent report found a growing disconnect between the two C-suite positions.
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Social-Media Managers Are the Next Generation of CMOs
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.
Los gerentes de redes sociales son la próxima generación de CMO
La gestión moderna de las redes sociales requiere un generalista profundo, con carisma y capacidades de negociación, fantásticas habilidades de redacción y creación de comunidades, y la disponibilidad y el impulso para estar casi siempre activo.
3 Ways to Help Your CEO "Get" Marketing
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
Tres formas de ayudar a su director ejecutivo a "captar" el marketing
A medida que los presupuestos se ajustan, los directores ejecutivos pueden preguntarse: "¿Qué ha hecho nuestro equipo de marketing por nosotros últimamente?" A continuación, le mostramos cómo transmitir el valor de su equipo de marketing.
CMOs, Predict Your Wins With AI And Predictive Analytics
Business intelligence and predictive analytics are the closest measures we have to a crystal ball that shows us how well new strategies and campaigns will perform
Developing a Successful Brand Strategy Should Be Your Top Priority, Here's How to Do It
This is how you create a loyal customer base - comprised of true brand advocates – who will champion your products over and over again
#7 Best Tips for First-time Entrepreneurs
Validate your idea, in a speedy fashion and test it in stormy waters through real-time trials with end-users
How to Find Your Purpose, Your Audience and Your Voice
Becoming who you need to be can be the result of finding out what the market demands.
Put Your Money Where Your Marketing Is
Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.