Thought Leaders
I Sucked as CMO. Here’s Why I Gave Up My ‘Chief’ Title to Do What I’m Actually Great At
I stopped chasing a title and built a role that truly fit me.
By Jake Karls
CMO
Marketing
Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here’s Why
Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.
Building a Business
How the Best CMOs Unlock Value Across Their Entire Organization
The role of the CMO is no longer confined to traditional marketing boundaries; today's CMOs must become "Master Builders," driving value creation across the entire organization.
Human Resources
I Promoted My CMO to CPO. Here are 4 Unexpected Benefits That Came Out of It
Why it might be a good idea to have a Chief People Officer with a marketing background.
Business News
CEOs and CMOs Are Butting Heads at More Companies Than We Know — and It’s Been Going on for Some Time
A recent report found a growing disconnect between the two C-suite positions.
Marketing
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Online Presence
Social-Media Managers Are the Next Generation of CMOs
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.
Marketing
3 Ways to Help Your CEO “Get” Marketing
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
Thought Leaders
How to Find Your Purpose, Your Audience and Your Voice
Becoming who you need to be can be the result of finding out what the market demands.
By Josh Steimle
Marketing
Put Your Money Where Your Marketing Is
Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.
Thought Leaders
Disruption in the C-Suite
Today's CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization.
Thought Leaders
Understand Data and You’ll Understand Why CMOs Make the Best CEOs
Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
By Justin Gray