Business News
Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales
Richard Dickson was hired for his expertise in brand transformation.
Gap
Business News
Gap Will Close All Stores in the UK and Ireland
The apparel retailer will close 81 stores as it adjusts to changing consumer behavior.
By Euni Han
Marketing
Daymond John Explains How LL Cool J Secretly Made a FUBU Commercial Out of a GAP Ad and Created Massive Sales Numbers for Both Companies
FUBU Founder Daymond John calls this history's biggest advertising coup.
Business Accounting
Don’t Sell Yourself Short in the Gig Economy
Too many solopreneurs and freelancers are mispricing themselves in the labor market. Get out a sharp pencil and get it right.
By Phil La Duke
Building a Business
Gap to Close 75 Old Navy, Banana Republic Stores Outside North America
The struggling apparel retailer is focusing on its North American market to revive its fortunes.
By Reuters
Marketing
6 ‘Tone-Deaf’ Ads That Got Companies in Trouble and Damaged Their Brands
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
By Carolyn Sun
Building a Business
Gap Apologizes for ‘Racist’ Ad
In the image, an African-American girl is posing next to a taller Caucasian girl that is propping her arm on the younger girl's head.
By John Kell
Building a Business
Gap Is Doing Everything It Can to Become Cool Again
With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
Business Ideas
Gap to Close a Quarter of All U.S. Stores, Slash 250 Jobs
The moves are expected to cost the company hundreds of millions of dollars in the short term but lead to annualized savings of $25 million beginning next year.
By Geoff Weiss
Building a Business
Wal-Mart to Spend $1 Billion Raising Employee Pay to at Least $9 an Hour
Nearly half a million Wal-Mart workers are about to get a raise.
By Kate Taylor
Tech
Gap Raises Minimum Wage as Walmart Mulls a Hike of Its Own
Gap announced that it would increase the minimum hourly rate for stateside employees to $9 in June, and then again to $10 exactly one year later.
By Geoff Weiss
Building a Business
The Top Marketing Flops of 2010
Some companies are skilled in the art of advertising and branding. Then there are these guys.
By Jason Ankeny