Gap

News and Articles About Gap

Gap to Close 75 Old Navy, Banana Republic Stores Outside North America
Retail Businesses

Gap to Close 75 Old Navy, Banana Republic Stores Outside North America

The struggling apparel retailer is focusing on its North American market to revive its fortunes.
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
Marketing Bootcamp

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Carolyn Sun
Gap Apologizes for 'Racist' Ad
Advertising

Gap Apologizes for 'Racist' Ad

In the image, an African-American girl is posing next to a taller Caucasian girl that is propping her arm on the younger girl's head.
John Kell
Gap Is Doing Everything It Can to Become Cool Again
Marketing Bootcamp

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
Gap to Close a Quarter of All U.S. Stores, Slash 250 Jobs
Retail Businesses

Gap to Close a Quarter of All U.S. Stores, Slash 250 Jobs

The moves are expected to cost the company hundreds of millions of dollars in the short term but lead to annualized savings of $25 million beginning next year.
Geoff Weiss
Wal-Mart to Spend $1 Billion Raising Employee Pay to at Least $9 an Hour
Minimum Wage

Wal-Mart to Spend $1 Billion Raising Employee Pay to at Least $9 an Hour

Nearly half a million Wal-Mart workers are about to get a raise.
Kate Taylor
Gap Raises Minimum Wage as Walmart Mulls a Hike of Its Own
Technology

Gap Raises Minimum Wage as Walmart Mulls a Hike of Its Own

Gap announced that it would increase the minimum hourly rate for stateside employees to $9 in June, and then again to $10 exactly one year later.
Geoff Weiss
Marketing Bootcamp

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
Jason Ankeny