6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Gap Is Doing Everything It Can to Become Cool Again
With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
Gap to Close a Quarter of All U.S. Stores, Slash 250 Jobs
The moves are expected to cost the company hundreds of millions of dollars in the short term but lead to annualized savings of $25 million beginning next year.
Wal-Mart to Spend $1 Billion Raising Employee Pay to at Least $9 an Hour
Nearly half a million Wal-Mart workers are about to get a raise.
Gap Raises Minimum Wage as Walmart Mulls a Hike of Its Own
Gap announced that it would increase the minimum hourly rate for stateside employees to $9 in June, and then again to $10 exactly one year later.