Generation Z | Page 6

In coming years, consumers aged 12 to 24 will contribute $44 billion to the economy annually.

Surveys find the youngest workers crave employment stability. They are unimpressed by the offbeat perks startups believe will attract them.

With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.