Generation Z | Page 4

Business News

How to Attract and Retain Top Gen Z Talent

Ease into the future alongside your young recruits.

By Syed Balkhi

Business Operations & Logistics

3 Ways Generation Z Can Master Data Analysis

Young business entrepreneurs need to bear in mind these simple insights to avoid getting lost in the numbers.

By Manish Dudharejia

Thought Leaders

Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge

Gen Z workers learn and adapt quickly, but results depend on giving them the right guidance.

By Steve Robertson

Marketing

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

By Barrett Wissman

Human Resources

These Are the Top 10 Jobs Generation Z Wants

New research from Glassdoor finds that the cohort is excited about working in tech.

By Nina Zipkin

Building a Business

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?

By Jennifer Spencer

Thought Leaders

3 Ways Authentic Leaders Inspire and Retain Employees

People don't want work-fueled robots guiding their companies.

By Curt Cronin

Thought Leaders

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.

By Hayden Field

Human Resources

4 Workplace Trends Every Small Business Should Know About for 2019

By staying ahead of workforce and technological trends, small businesses will be in a better position to thrive in 2019.

By David Abramson

Marketing

How Millennials are Marketing to Gen Z

Traditional marketing is useless.

By Jacky Chou

Business News

Gen Z Brings a Whole New Dynamic to the Workforce

Just when you figured out the millennials, here comes a new wave of changes.

By Debby Carreau

Building a Business

Millennials Are Old News: What Does Generation Z Want From Work?

Pay attention to how young employees respond to the professional world to make sure they have the resources they need to succeed.

By John Rampton

Thought Leaders

The Next Generation of Entrepreneurs Are Amazing. Let’s Support Them!

We need to stop the division between 'older generation' and 'younger generation.' That holds both sides back.

By Jason Feifer

Thought Leaders

Meet the New Bosses: How These Entrepreneurs Under 20 Are Changing Industries

The next generation isn't coming. It's already here. These are nine young entrepreneurs, including our September issue cover star, worth watching.

By Entrepreneur Staff

Building a Business

The 25 Companies That Gen Zers Dream of Working at

You'll never guess who tops the list.

By Madison Semarjian

Marketing

How to Market to Someone — and You Know Who That Is — Who’s Constantly Online

Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?

By Lesya Liu

Thought Leaders

Young Workers No Longer Get the On-the-Job Training They Need — So They’re Finding It Elsewhere

With companies training people less, the most valuable path to success may be pioneering your own career.

By Stephane Kasriel

Human Resources

7 Things You Should Know About the Youngest People in Your Office

You might be losing the youngest ones to their own businesses before long.

By Nina Zipkin

Human Resources

8 Strategies to Avoid Wasting Your Company’s Gen-Z Talent

The youngest workers entering the workforce aren't like their older siblings. Good luck keeping everybody happy.

By John Rampton

Marketing

3 Ways You Can Connect With Gen Z Through Their Teachers

Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger.

By Chirag Kulkarni

Building a Business

How Marketers Must Evolve to Remain Relevant in a ‘Post-Millennial’ World

Gen Z has arrived on the heels of the millennials as the first "digital native" generation that has never known an analog existence.

By Jen Marchetti