Holiday Shopping | Page 9

Business Accounting

Six Last-Minute Tips to Drive Holiday Shoppers in Your Doors

marketing strategies 1. Think freebies. get a coupon 2. Provide entertainment. 3. Hold flash events through social media. 4. Reward your best customers. 5. Get out of your store 6. Co-promote. How will you bring in customers this last week of the shopping season?
Business Accounting

Retail Poll: How Was the Holiday-Shopping Kickoff?

Retail’s biggest weekend of the year has come and gone. It kicked off with Black Friday — traditionally the day retailers start making their profit for the year. That was followed by Small Business Saturday, and finally Cyber Monday, often the biggest shopping day for ecommerce retailers. Many forecasters were expecting to see a better […]