Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.
With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
With sales projected to be up 4.1 percent to $616.9 billion compared to last year, it is vital for companies to prepare for the upcoming season and take necessary steps to ensure a profitable fourth quarter.
Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.