Legendary Bay Area rapper E-40 turned grassroots hustle into a multi-million-dollar music and business empire. From selling tapes out of his car trunk to launching wines, spirits and a bestselling cookbook, he's always cooking something up on and off the mic.
Research shows productivity drastically declines after working 44 hours per week or more. So why is hustle culture still pushed in entrepreneur circles? It's time to forget that mentality and lead like a real hustler.
As entrepreneurs and the workforce as a whole continue to evolve past hustle culture and appreciate what it feels like to have more balance, here are some ways to transition into this growth phase and still feel you are making strides.
You can leave work at five each day. You can turn off your phone in the evenings and take weekends off. You can exercise. You can be fully present with your family. You will be better for it, and so will your business.