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key performance indicators
More Posts on key performance indicators
Because one IS coming. Sometime.
A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Succeeding in business requires, more than anything, an unflinchingly examination of the market.
It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.