key performance indicators

Growing a Business

5 Essential Steps to Drive a Culture of Continuous Improvement

Discover how to unlock your organization's potential for growth and innovation by fostering a culture of continuous improvement, leading to increased productivity, employee engagement, and long-term success.

Growing a Business

Why Focusing on KPIs Too Much Can Backfire

There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.

Growing a Business

These 3 KPIs Are The Key to Surviving a Recession

If you're starting to feel growth slow, don't wait for it to worsen. Instead, start making strategic changes and decisions.

Growing a Business

Understanding the Metrics to Monitor that Will Grow Your Business

Learn the key performance indicators that lead to success.

Marketing

Video Marketing KPIs That Are Crucial for Your Campaign

Because there are so many KPIs, it'd be counterproductive to keep track of each one.

Marketing

8 Key Performance Indicators for PR -- What Really Matters?

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.

Growing a Business

3 Steps to Set Up Sales KPIs That Actually Work

The right key performance indicators (KPIs) can have a powerful impact on a sales team's success and lead to more resilient customer-engagement strategies, especially for small businesses.

Growth Strategies

A Different Way To Think About Achieving Goals In The Workplace

Top companies use OKRs, short for 'objectives and key results', to align a team of employees to one strong goal, using key results to measure progress in achieving that objective.

Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.

Money & Finance

The Best Way to Track Your Company's Performance

How to pick the key performance indicators that'll be best for your business.

Growth Strategies

Four Desirable KPIs For Startup To Scale To IPO

If you understand your own startup or company, you can give it the direction you want to.

Starting a Business

To Succeed With Your Small Business Avoid These 5 Mistakes

Succeeding in business requires, more than anything, an unflinchingly examination of the market.

Business News

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

Growing a Business

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.