Lead Generation | Page 5

When the economy got this flooring franchise down, it reengineered its approach to finding customers -- favoring knocking on doors and cold calling.

Attracting leads is only half the battle. Here's how to turn leads into customers.

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.