How to Get Your Landing Page to Land More Sales Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.

One rainy afternoon when my son was 3 or 4, I took him to one of those cavernous beachside arcades. I thought the flashing lights, buzzing action and acres upon acres of Frogger, Galaxian, Donkey Kong and the like would thrill him, and we'd pass a happy few hours there.

But instead he stood tentatively in the middle of the arcade, bewildered and overwhelmed. After halfheartedly tossing a few Skee-Balls up a ramp, he turned toward me and asked, "Is that enough, Mom? Can we go?"