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How to Get Your Landing Page to Land More Sales

This story appears in the November 2011 issue of Entrepreneur. Subscribe »

Textbook Landing

One rainy afternoon when my son was 3 or 4, I took him to one of those cavernous beachside arcades. I thought the flashing lights, buzzing action and acres upon acres of Frogger, Galaxian, Donkey Kong and the like would thrill him, and we'd pass a happy few hours there.

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