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How to Get Your Landing Page to Land More Sales Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.

By Ann Handley

Opinions expressed by Entrepreneur contributors are their own.

Textbook Landing

One rainy afternoon when my son was 3 or 4, I took him to one of those cavernous beachside arcades. I thought the flashing lights, buzzing action and acres upon acres of Frogger, Galaxian, Donkey Kong and the like would thrill him, and we'd pass a happy few hours there.

But instead he stood tentatively in the middle of the arcade, bewildered and overwhelmed. After halfheartedly tossing a few Skee-Balls up a ramp, he turned toward me and asked, "Is that enough, Mom? Can we go?"

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