Building a Business
The Many Unheralded Perils of Automating Your Customer Service
You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.
Marketing Automation | Page 2
Marketing
4 Ways to Generate Leads Using Marketing Automation (Infographic)
If done correctly, marketing automation can help your company produce leads and boost revenue.
By Zach Watson
Building a Business
How to Automate Your Social Marketing Efforts
Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
Building a Business
4 Steps to Choosing Marketing-Automation Software That Actually Works
Choose a platform that serves the needs of every department.
By Justin Gray
Marketing
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Marketing
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
By Hana Abaza
Marketing
3 Ways to Optimize Your Marketing-Automation Systems
It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
By Justin Gray
Marketing
Marketing Automation Can Help Startups Sell Like the Big Brands
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
By Justin Gray
Thought Leaders
5 Strategies for Driving Sales With Thought Leadership
Thought leadership is hard to define but customers recognize it when they see it.
Tech
Bot or Person? The Customer Automation Conundrum.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
By Larry Alton
Marketing
5 Tools That Put Content Marketing Analysis on Autopilot
These subscription-based marketing-automation programs can track potential customers and see if they follow through.
By Eric Siu