Peloton

Marketing

What Happens When You Fake Authenticity

Dissecting that infamous Peloton ad - how and why it happened.

Hear How This Woman Coached Herself Through a Near-Death Experience to Become a One-Person Fitness Brand

You can coach yourself to success. Just listen to your inner mantra.

How Peloton Found the Secret to Scale

Meet the tech company disguised as a cycling brand.