Peloton

What Happens When You Fake Authenticity
Marketing

What Happens When You Fake Authenticity

Dissecting that infamous Peloton ad - how and why it happened.
Katherine Hays | 5 min read
The Actor in Peloton's Cringey Holiday Ad Says His Few Seconds of Airtime Led to 'Malicious Feedback That Is All Associated With My Face'

The Actor in Peloton's Cringey Holiday Ad Says His Few Seconds of Airtime Led to 'Malicious Feedback That Is All Associated With My Face'

The actor in Peloton's confusing and much-criticized holiday ad has broken his silence.
Shoshy Ciment | 2 min read
Hear How This Woman Coached Herself Through a Near-Death Experience to Become a One-Person Fitness Brand

Hear How This Woman Coached Herself Through a Near-Death Experience to Become a One-Person Fitness Brand

You can coach yourself to success. Just listen to your inner mantra.
Linda Lacina | 2 min read
How Peloton Found the Secret to Scale

How Peloton Found the Secret to Scale

Meet the tech company disguised as a cycling brand.
Stephanie Schomer | 4 min read