Marketing
How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong
The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.
PR agency
Tech
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
Building a Business
6 Things Every Brand Should Understand About PR
Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.
Marketing
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Business Operations & Logistics
PR Isn’t Everyone’s Forte. Is It Time For You to Bring in the Pros?
A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.
By Liang Zhao
Business Operations & Logistics
5 Innovative PR Strategies to Boost Your Brand in 2024
Let this year be where your brand's story becomes not just told but celebrated.
Business Operations & Logistics
Should You Hire a PR Firm or a Boutique PR Firm? (And What’s the Difference?)
There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?
Business Operations & Logistics
4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.
By Kelsey Kloss
Marketing
6 Tips for Choosing the Best PR Agency for Your Company
Choosing the right PR agency can profoundly impact your brand's reputation and success. Dive into actionable tips to find the agency that aligns with your objectives, budget and culture.
Business Operations & Logistics
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
Marketing
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Marketing
The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty
Embrace the economic doom and gloom and make your brand shine during challenging times.
Business Operations & Logistics
Why You Need A PR Agency and How to Choose One Wisely
A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.