QSR | Page 2

The fast-food giant is ending its plant-based experiment due to poor sales, while another cult favorite sandwich will return later this year.

As fast-food consumers continue to prioritize value, Sonic has joined competitors in introducing a new value menu — with one big difference.

Following months of complaints about rising prices related to inflation, several fast-food chains have announced new value deals. Here's how to take advantage of the savings.

The traditional method of judging success — ever-growing year-over-year sales increases — is antiquated. What matters more is Guest Lifetime Value, the amount of repeat business from loyal customers who visit more often and order more with no additional cost to the franchisee.