Twitter

What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry
Media Companies

What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry

Rumored acquisitions by online's biggest platforms merely amplify the same headline churn. Is there anything new on the horizon?
Joe Hyrkin
Twitter Rolls Out Suite of Direct Response Ad Products
Twitter Advertising

Twitter Rolls Out Suite of Direct Response Ad Products

The new features are aimed at improving user engagement with direct response ads, encouraging actions such as clicking on a link or downloading an app.
What I Wish All My Employees Knew About Twitter
Marketing Bootcamp

What I Wish All My Employees Knew About Twitter

Here are the nine basics everyone needs to know to get started on the micro-blogging platform.
Josh Steimle
10 CEOs Who Are Disrupting Finance With Technology
Finance

10 CEOs Who Are Disrupting Finance With Technology

Visionaries are solving the problems people and small businesses have borrowing the money they need and managing the money they have.
John Boitnott
The Best Time to Tweet
Twitter

The Best Time to Tweet

Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.
Wendy Frink
4 Ways the Best Companies Engage Talent on Twitter
Recruiting

4 Ways the Best Companies Engage Talent on Twitter

The quick-burst blogging platform is also a great tool to find and recruit new employees.
Andre Lavoie
6 Ways Martha Stewart Is Staying Relevant
Martha Stewart

6 Ways Martha Stewart Is Staying Relevant

Martha Stewart may be 73, but with drones, 3-D printing and a Kardashian connection, she's staying sharp in 2015.
Kate Taylor
10 of the Dumbest Social Media Blunders Ever
Social Media

10 of the Dumbest Social Media Blunders Ever

The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
Eric Samson
Twitter to Let Users Follow Live Events, Not Just People
Twitter

Twitter to Let Users Follow Live Events, Not Just People

The microblogging service says it plans major changes to make its real-time news feed more user friendly.
Brand Managers Ignore 80 Percent of Complaints on Twitter
Customer Experience

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Kevin Allen
Dear Twitter, Change or Die
Make More Happen

Dear Twitter, Change or Die

As Twitter searches for a new full-time CEO, the company better make change and innovation a real priority. Here's a look at Twitter's big issues and some potential fixes.
Scott Levy
Why Twitter's New DM Character Limit Could Be a Game Changer for Business Users
Customer Experience

Why Twitter's New DM Character Limit Could Be a Game Changer for Business Users

The social networking site just amped up its utility as a real-time customer service center.
Geoff Weiss
Where Did Twitter's Dick Costolo Go Wrong?
Twitter

Where Did Twitter's Dick Costolo Go Wrong?

Employees loved him. The board loved him. He charmed the media, and even Wall Street, for a brief honeymoon. Why did investors turn on Twitter's CEO?
Erin Griffith
Dick Costolo Out as CEO of Twitter
Leadership

Dick Costolo Out as CEO of Twitter

Co-founder Jack Dorsey will temporarily replace him as the company searches for a new chief executive.
Laura Entis
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.