This Entrepreneur Shares the Tough Decision He Had to Make to Survive

'It's usually the hard decisions that you choose not to make that will end up killing you,' says Ryan Rzepecki, CEO and founder of Social Bicycles.

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Founder of This Dog's Life
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Every day entrepreneurs are making decisions – some harder than others.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he had to change his entire business model this past year – otherwise, his company may not survive.

After competitors and the regulatory landscape evolved, Rzepecki went from selling equipment – including the bicycles and stations – to owning everything and building a brand.

Related: Lead From the Top: 5 Core Responsibilities of a CEO

And he's glad he did. "It’s usually the hard decisions that you choose not to make that will end up killing you," he says.

Hear what he has to say about the challenge and advice he has for people faced with difficult decisions.

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