Marketing
4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests
A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.
A/B Testing
Building a Business
How Rapid ‘Testing and Learning’ During Product Development Saves Time and Money
Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.
By Alex Gold
Building a Business
A/B Testing Is Maybe the Easiest Way to Boost Conversions on Shopify
It's a cheap and relatively easy way to know what's working and what would work better.
By Jacky Chou
Marketing
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
By Karl Wirth
Marketing
10 Tips for Web Design That Drives Sales
If your website has a lot of traffic but few conversions, it's time to figure out the problem.
Marketing
5 Mistakes Sabotaging Your Content-Marketing Success
Content is everything. Learn how to create and promote solid messages.
By Sam Oh
Marketing
7 Ways to Correct a Failing Marketing Strategy
A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Marketing
How Often Should You Send Marketing Emails?
There's no magic number. Find your sweet spot.
Marketing
Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are
The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
By Lesya Liu
Marketing
6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority
Driving random traffic to your site is mostly a waste of time. Developing an engaged customer base is the goal.
Tech
Essential Web Skills Every Modern Entrepreneur Must Have
Tech savvy isn't everything but it helps you with almost everything else.
Building a Business
4 Ways to Sell More Using ‘Customer Journey Optimization’ Strategy
An efficient customer journey will improve your conversion rate.
Building a Business
4 Growth Hacking Strategies That Work Like Magic
The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Marketing
3 Email Marketing Tactics You Need Most
Want your email marketing campaigns to be more successful? Use these simple tips.
By Dan Scalco
Building a Business
The Simplest Way to Improve Your Call to Action Using A/B Testing
Which version of your web page or app converts better? Here are several ways to tell.
Marketing
Think Boldly but Validate Your Ideas Before Taking the Leap
Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.
Building a Business
Your MVP Isn’t Really Viable Until Your Potential Customers Say So
More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.
Building a Business
How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)
Don't worry. It's not as technical as you might think. This quick guide will get you up and A/B testing in no time.
Building a Business
The Case Against A/B Testing at Early-Stage Startups
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
By Andrew Cohen
Marketing
The Pros Agree These Are the 2 Best Tools for Conversion Optimization
Sometimes you have to trust your gut. Online marketing is not one of those times.
By Rohan Ayyar
Building a Business
The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Want to make sure your startup succeeds and grows? You had better commit to this one thing.
By Sujan Patel
Marketing
So, What’s the ‘X-Factor’ in the A/B Testing Formula? (Infographic)
Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
By Chris Byers
Marketing
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Building a Business
Why You Should Never Redesign Your Product or Website
Evolution beats revolution.
By Allen Greer
Marketing
5 Secrets for Increasing Conversions on Your Site
Improving online sales is a constant process of looking at your website as your visitors see it.
By Larry Alton
Online Presence
3 Tips to Maximize the Synergy of Social Media and Content Marketing
Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Marketing
5 Do’s and Don’ts For Creating Effective Email Lists
Keep your subscribers engaged month after month by creating content they're really want to read.