A/B Testing

News and Articles About A/B Testing

5 Secrets for Increasing Conversions on Your Site
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Larry Alton
3 Tips to Maximize the Synergy of Social Media and Content Marketing
Social Media Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Brett Relander
5 Do's and Don'ts For Creating Effective Email Lists
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Mitch Meyerson
10 Experiments to Test Your Startup Hypothesis
Lean Startups

10 Experiments to Test Your Startup Hypothesis

When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
David Teten
What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election
Big Data

What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election

Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.
Russell Glass
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
Email Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
John Boitnott
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
11 Helpful Tools for Every Step of Building a Mobile App
Mobile Apps

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Rahul Varshneya
Last Things First: 4 Secrets to Acing Your Product Development Process
Product Development

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Sean Ellis
Social Media Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
John Rampton
OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'
Privacy concerns

OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'

The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
Laura Entis
Big Data

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
Brooks Bell
This Software Is Making Ecommerce Companies Even Smarter
100 Brilliant Companies

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.
Grant Davis