A/B Testing

News and Articles About A/B Testing

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Starting a Business

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Sujan Patel
So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)
A/B Testing

So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)

Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
Chris Byers
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
Digital Marketing

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn
5 Secrets for Increasing Conversions on Your Site
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Larry Alton
Social Media Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Brett Relander
5 Do's and Don'ts For Creating Effective Email Lists
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Mitch Meyerson
10 Experiments to Test Your Startup Hypothesis
Lean Startups

10 Experiments to Test Your Startup Hypothesis

When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
David Teten
What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election
Big Data

What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election

Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.
Russell Glass
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
Email Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
John Boitnott
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
11 Helpful Tools for Every Step of Building a Mobile App
Mobile Apps

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Rahul Varshneya
Last Things First: 4 Secrets to Acing Your Product Development Process
Product Development

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Sean Ellis