News and Articles About A/B Testing
Struggling to make your digital strategy work? Try these tactics.
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
Meta data and machine-learning software leads buyers straight to what they want.
They may find subtle changes to an ad's location, size or color can win them a better click-through rate