A/B Testing

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5 Social-Media Tips to Enhance Your Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'

OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'

The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
How to Lay the Foundation for a Data-Driven Business With A/B Testing

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
This Software Is Making Ecommerce Companies Even Smarter

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.
More Online Publishers Ought to Try A/B Testing

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate

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