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News and Articles About Commercials

E*Trade Ditches Its Famous Talking Baby
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After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
March 21, 2014 in Marketing
The 'Got Milk' Slogan Is No More

The 'Got Milk' Slogan Is No More

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The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
February 25, 2014 in Marketing
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

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Small businesses should follow the proven techniques of the big brands.
February 7, 2014 in Branding
Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's Puppies Win the Super Bowl Commercial Game

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BudweiserÂ’s 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
February 3, 2014 in Advertising
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

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For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
January 29, 2014 in Advertising
This New Technology Will Let You Make Purchases Directly From Your TV

This New Technology Will Let You Make Purchases Directly From Your TV

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A service announced at CES this year allows you to buy items from advertisements using your television remote.
January 7, 2014 in News and Trends
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

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Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
December 17, 2013 in Advertising
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

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Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
November 13, 2013 in Advertising
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

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SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
February 1, 2013 in Public Relations
Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

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If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
February 1, 2013 in Advertising
Video: HomeAway Co-founder on Risks and Rewards of Super Bowl AdsPlay Video

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads (Video)

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In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
March 9, 2012 in The 'Treps
Is the End Near for Traditional Advertising?

Is the End Near for Traditional Advertising?

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The future of advertising may already be written on a Facebook wall.
March 9, 2012 in Advertising
Storytelling Expected to Score Big in 2012 Super Bowl Ads

Storytelling Expected to Score Big in 2012 Super Bowl Ads

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Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
February 3, 2012 in Advertising
Photos: 10 Lessons in Brilliant Marketing

10 Lessons in Brilliant Marketing

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From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
January 25, 2012 in Marketing Ideas
Behind the Scenes With 'American Pickers' in Nashville

Behind the Scenes With 'American Pickers' in Nashville

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How a commercial shoot for the History Channel's hit show brought several blocks of downtown Nashville to a halt one hot summer afternoon.
August 30, 2011 in Profiles
'Commercial Kings' Give Small Business Advertising a Kick

'Commercial Kings' Give Small Business Advertising a Kick

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Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
June 24, 2011 in Advertising
HomeAway's Super Bowl Ad Game

HomeAway's Super Bowl Ad Game

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As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
February 2, 2011 in Advertising
What You Can Learn from Super Bowl Ads

What You Can Learn from Super Bowl Ads

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Marketing tips from popular commercials, past and present.
February 1, 2011 in Advertising
Photos: 10 Brilliant Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
June 1, 2010 in Marketing Ideas

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