Commercials

News and Articles About Commercials

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone’s notoriously poor battery performance.
Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play

Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play

Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
Connecting Brands With Cheap, Fresh and Creative Talent

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Like Airbnb, Birchbox Jumps to TV with First Commercial

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
E*Trade Ditches Its Famous Talking Baby

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
The 'Got Milk' Slogan Is No More

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser’s 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
This New Technology Will Let You Make Purchases Directly From Your TV

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Is the End Near for Traditional Advertising?

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
Storytelling Expected to Score Big in 2012 Super Bowl Ads

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
10 Lessons in Brilliant Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Behind the Scenes With 'American Pickers' in Nashville

Behind the Scenes With 'American Pickers' in Nashville

How a commercial shoot for the History Channel's hit show brought several blocks of downtown Nashville to a halt one hot summer afternoon.
'Commercial Kings' Give Small Business Advertising a Kick

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
HomeAway's Super Bowl Ad Game

HomeAway's Super Bowl Ad Game

As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
What You Can Learn from Super Bowl Ads

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
10 Brilliant Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.

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