News and Articles About Commercials
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
The South Korean has affixed signs at airport power outlets that needle the Apple iPhones notoriously poor battery performance.
Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Digitally-minded startups are taking to TV to raise their profiles and reach new users.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Small businesses should follow the proven techniques of the big brands.
Budweisers 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
A service announced at CES this year allows you to buy items from advertisements using your television remote.
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
The future of advertising may already be written on a Facebook wall.
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
How a commercial shoot for the History Channel's hit show brought several blocks of downtown Nashville to a halt one hot summer afternoon.
Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
Marketing tips from popular commercials, past and present.
From radio to YouTube clips, 10 companies that changed everything.