Commercials

News and Articles About Commercials

4 Must-Haves for Brands Considering TV Commercials
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Advertising

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
Geoff Weiss
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Laura Entis
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
Advertising

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Geoff Weiss
Can You Guess Which 2 Presidential Candidates Inspired Pizza Hut Commercials in the '90s?
Politics

Can You Guess Which 2 Presidential Candidates Inspired Pizza Hut Commercials in the '90s?

The 2016 election is shaping up to be pretty cheesy.
Kate Taylor
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
YouTube

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Catherine Clifford
Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults
Arby's

Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults

The chain proved its brand savvy as it bid Stewart #JonVoyage.
Kate Taylor
5 of the Most Controversial Ads in Recent History
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Laura Entis
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Advertising

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Nina Zipkin
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Apple

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Kim Lachance Shandrow
While Searching for a Rental, Apartment Hunters Discover In-Home Burger King
Burger King

While Searching for a Rental, Apartment Hunters Discover In-Home Burger King

In a new commercial in Spain, Burger King tricked apartment seekers into stumbling upon a surprise pop-up restaurant located in an apartment.
Kate Taylor
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Advertising

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Geoff Weiss
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Advertising

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Geoff Weiss
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
GoDaddy

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Catherine Clifford