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23 Hours to a Great Marketing Plan

The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.

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This story appears in the June 2006 issue of Start Up.

While some entrepreneurs crow that they have achieved success without a marketing plan, such businesses are more likely to waste marketing dollars and not have a true sense of where their promotional budgets are yielding the best results. Just as a winning football team always goes onto the field with a solid game plan, your business needs to have an outline of how to reach out to prospective customers in order to succeed.

If the word plan makes you sweat, fear not. It's possible to create a simple, effective marketing plan in less than 24 hours. By following a series of steps, you will be able to schedule your marketing activities into your everyday routine and reach your growth goals that much sooner.

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