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Some Like It Hot

5 secrets to never making another cold call

This story appears in the December 2007 issue of Entrepreneur. Subscribe »

It's very rare that you find someone who loves cold calling--someone who just can't wait to get up in the morning, pick up the phone and knock on doors. So for those of you who would like some alternatives, here are a few ideas.

1. Show up. Business opportunities can pop up anywhere. At trade shows, for instance, you not only have hundreds of companies attending, but their name tags and titles are right in your face. Whatever industry you're in and whatever industry you're going after will have a trade show or association. Show up and ask questions. Listen to what the companies and vendors are doing to build their businesses. Take copious notes at every qualified encounter so that when you follow up, you can reiterate the prospect's key points.

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