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Entrepreneurs on TV

This story appears in the March 2000 issue of Business Start-Ups magazine.

Vegging out in front of the tube usually isn't a high priority for entrepreneurs, but in case you've gotten the chance to tune in lately, you may have noticed the wave of entrepreneurs taking over the WB and Fox. The good news? Television producers have caught up with the rest of the world and abandoned Xers as slack-infested losers in favor of entrepreneurial characters. The bad news? TV's entrepreneurs are offing their competition and getting their loans rejected because of demonic interference. Well, at least these shows are getting it half right.

From Donna and Kelly, co-founders of a hipster clothing boutique on Beverly Hills 90210, to Jake, a bar owner, on the late, great Melrose Place, TV entrepreneurs reside in a land of chic restaurants, hip night-clubs and over-priced high fashion boutiques--places where they seldom even lift a finger. Perhaps you'll be more realistically portrayed after the networks catch up with the age--Po Bronson, author of TheNudist on the Late Shift, and e.r. and L.A. Law vet Paul Manning are currently penning a new drama about a San Francisco Internet start-up--but we're betting there will still be an excessive office romances and intrigues. In the meantime, check out some current offerings and see how they measure up.

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