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The Way of the Webinar

When the popular online education platform works--and when it doesn't.

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This story appears in the December 2009 issue of Entrepreneur. Subscribe »

Mary Schaeffer's business specializes in information for businesses--and she realizes it's not everyone's cup of tea.

"It's not exactly the most fascinating thing in the world," Schaeffer says. However, her company, Accounts Payable Now & Tomorrow of Newark, Del., has produced more than 100 educational webinars over the past four years, attracting thousands of attendees at $179 a pop--making this vehicle an important revenue stream to accompany her newsletter, consulting and other business lines.

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