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Click to Avoid a Fashion Emergency

Go Try It On brings crowdsourcing to bear on that age-old question: 'How do I look?'

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This story appears in the October 2010 issue of Entrepreneur. Subscribe »

Style Advice

Marissa Evans knows that when the fashion-conscious dress up, they like opinions about their outfit. But what if no one's around? Evans founded GoTryItOn.com for just such an occasion: Users upload photos of their outfits and get real-time fashion advice from the site's community. Users can also dole out "wear it" or "change it" ratings on posted looks.

All the Rage

Go Try It On already has more than 500,000 opinions, and Evans says sponsors are knocking down her door. "Our site is full of women saying, ‘I'm not sure what to wear, this is what I like, now give me product suggestions,'" Evans says. "This includes apparel, accessories and even beauty tips. There's lots of opportunity for natural partnerships with companies."

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