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The Giving Spirit

From sustainable farming to reforestation, VeeV is turning happy hour into a charitable act.

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This story appears in the December 2010 issue of Entrepreneur. Subscribe »
Innovative spirits: Courtney, left, and Carter Reum.
Innovative spirits: Courtney, left, and Carter Reum.

Photo © Jeff Clark



Courtney Reum ordered yet another vodka and soda and realized he was utterly bored with his drinking experience. The New York City investment banker had just helped complete the merger of two alcohol companies--Allied Domecq and Pernod Ricard--in 2005 and concluded during his due diligence research that the spirits space severely lacked innovation.

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