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How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.

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This story appears in the February 2011 issue of Entrepreneur. Subscribe »

David Ciccarelli likes to see his company, Voices.com, mentioned on blogs, in online news stories and anywhere else he can get a plug. His pursuit of publicity has landed high-profile reviews of his online marketplace for voice-over talent on blogs such as TechCrunch, as well as stories in The New York Times and on CNN.com.

"We've never hired a public relations agency," he says. "We don't know anyone personally at a PR firm and can't call in favors. We're on a limited budget."

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