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How to Stand Out by Keeping it Simple

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This story appears in the June 2012 issue of Entrepreneur. Subscribe »

The Second Coming

Some trend tag-alongs are just lame. Nobody needs a male-centric Pinterest--though, yes, Manterest exists. Really. What's next? for pets? But even if your smart idea is part "me, too," it doesn't have to sound like, well, one of those. It all comes down to messaging.

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