A Beer Veteran Tries His Hand at Cider
When Gregory Hall, brewmaster and marketing guru at Chicago's Goose Island Beer Co., visited York, England, in 2000, he stumbled upon a cider festival. It made a big impression on him. He recalls seeing 40 hard ciders, all made by small producers. Some were sweet, like the ones most Americans are familiar with, but there were also dry and tart varieties.
The range opened his eyes to the possibility of bringing "advanced" cider to the U.S. Hall spent more than 20 years at Goose Island, which his father founded, before it was sold to Anheuser-Busch for $38.8 million in 2011. Instead of retiring or taking a well-funded vacation, he immediately went to work on his long-simmering plan to do for cider what he had done for craft beer: make it a drink of choice among educated consumers open to expanding their horizons and interested in beverage-food pairings.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
A 115-Year-Old Startup? The Leaders of This Family Business Are Honoring the Past and Building for the Future.
-
Turn Your Managers Into Your Biggest Asset for Winning the Great Resignation
-
'It Was Like a Drug': How Dave's Hot Chicken Grew a Cult Following in an East Hollywood Parking Lot
-
This Goldman Sachs Alum Launched an App That's Helping Young People Manage Their Finances and Healthcare (And She's Raising Millions of Dollars to Do It)
-
One of America's Richest Women Took Zero Outside Investors. Here's How Aviator Nation Founder Paige Mycoskie Did It.
-
4 Expert-Backed Strategies for Improving Your Communication Skills
-
This Couple Escaped Arranged Marriages in Pakistan. Now They Run a $14 Million Brooklyn Shoe Brand.