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How to Create a Fun and Functional Website User Experience

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This story appears in the November 2013 issue of Entrepreneur. Subscribe »

Launched in 2005 for just $5,000 as a city guide for sharing local finds, Refinery29 has become one of the web's hottest fashion and lifestyle websites, with more than 5 million unique monthly visitors and revenue via advertising and e-commerce expected to hit $26 million this year.

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