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A Ski Resort Embraces a New E-Commerce Platform

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This story appears in the January 2014 issue of Entrepreneur. Subscribe »

Ragged Mountain, a 49-year-old ski resort in New Hampshire that sees roughly 90,000 visitors per year, was in the heat of the season two years ago when problems with its new electronic ticketing system started to piss off customers.

"The concept was slick," says Stacy Lopes, Ragged's marketing manager. "Customers could renew a ski pass or buy a lift ticket online, and it would automatically activate once they passed through a [chairlift] gate. Unfortunately, the vendor didn't have all the kinks worked out, and we ran into a lot of problems both online and with fulfillment."

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