Technology

GoPro, the Maker of the Go-Anywhere Hero Camera, Files for IPO

Senior Entrepreneurship Writer at CNBC
2 min read

GoPro's tagline is “Wear it. Mount it. Love it.” Now, it can include "Go public."

The San Mateo, Calif.-based maker of go-anywhere action cameras has filed for an initial public offering, according to a company press release. GoPro said it has filed its draft registration and will sell stock in the company as soon as the Securities and Exchange Commission processes its paperwork.

GoPro makes HD cameras that can be worn or mounted. The company’s founder, Nick Woodman, launched the company because he and his surfing buddies wanted to share with others how it feels to be out in the ocean catching waves.

Related: Go-Anywhere Cameras Snap up a Devoted Following

GoPro caters to active sport enthusiasts with a pension for extreme adventures. For example, the company advertises that its camera mounts work well for bikers, snowboarders, paddle boarders, and, of course, surfers.

Part of what has driven such a cult-like following to the GoPro brand is that it encourages users to upload video taken with its device to its YouTube channel. It’s not hard to understand why this gear -- and the brand it’s associated with -- is so much fun. Check out this video of shark-riders (below).

Or, how about go on a safari in Africa and check out some lions in this GoPro video (below).

Related: Amazon Just Bought a Video-Game Company

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