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Go-Anywhere Cameras Snap up a Devoted Following Popular GoPro cameras offer a 'you're there' perspective on life.

By Margaret Littman

Opinions expressed by Entrepreneur contributors are their own.

Just about once a minute, another video that was shot with a wearable, mountable camera from GoPro is uploaded to YouTube or Facebook. Some of the mini movies put viewers right into the action with extreme-sports icons like Olympic snowboarder Shaun White. Others offer a "you are there" perspective on everything from paintball games to a wedding--shot from the vantage point of the bride's bouquet.

The GoPro Hero3
The GoPro Hero3

Nick Woodman founded GoPro and developed its line of Hero cameras more than 10 years ago, when he and his surfer buddies wanted a wrist-mounted waterproof device they could use to share the experience of catching a wave with those who would never hang 10. The affordable, lightweight, largely indestructible HD cameras can take videos and stills in places other cameras don't dare to go. And customer devotion has gone into overdrive thanks to GoPro's innovative mounts, which make it possible to attach the Hero to helmets, paddle shafts, surfboards, handlebars and even the exteriors of airplanes in flight.