Mushy Marketing Ploy: Pizza Hut Joins OKCupid
Still looking for The One this Valentine’s Day? Don’t worry – so is Pizza Hut.
The pizza chain claims to receive marriage proposals on Twitter “every day.” However, Pizza Hut wants to take its dating game to a whole new level, creating an OKCupid profile as a part of a search for the “Greatest Proposal Ever.”
Pizza Hut customers are encouraged to Instagram or tweet videos of themselves pitching their most creative proposal deals. Three suitors will be chosen, with one being deemed true engagement material. Lest you doubt Pizza Hut’s commitment, the proposal comes with free pizza for life.
“We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality,” reads Pizza Hut’s OKCupid profile.
While a true user of OKCupid may be turned off by Pizza Hut’s choice to “skip the whole dating part and go right to the proposal,” the chain has for the most part filled out the profile as someone searching for love. Key details: height is “tall enough,” body type is “light & airy,” and has earned a “Ph.D in Delicious.”
Dating sites remain a mostly untapped social network for brands that have taken over Twitter, Instagram and Facebook. However, Fox’s The Mindy Project recently showed up on dating app Tinder, while a number of brands have accounts on the teen-friendly Snapchat.