Looking to Steal Taco Bell's Thunder, McDonald's Offers Free Coffee

Looking to Steal Taco Bell's Thunder, McDonald's Offers Free Coffee
Image credit: McDonald's

Find Your Ideal Franchise

Complete our short franchise quiz to discover the franchise that’s right for you.
2 min read

Craving coffee? McDonald's doesn't want you ordering it at any other fast-food joint. So, they're giving it away for free.

The burger chain announced today that McDonald's restaurants across the country will be serving up free small McCafe coffees from March 31 to April 13. The chain is also taking to Twitter to promote McCafe, with a different Twitter follower receiving McCafe prizes every day this year, starting mid-April.

"We take a lot of pride in our breakfast offerings and our McCafe coffee is a great complement to our breakfast lineup," said McDonald's senior vice president Greg Watson in a statement. "This event is McDonald's way of encouraging new guests to try McCafe Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend."

Related: McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

While McDonald's has been pushing to boost its "coffee-driven visits," the chain is solidly No. 1 in fast food breakfast sales. However, the competition is heating up.

Burger King, Starbucks and Jack in the Box all recently introduced new breakfast items. Yesterday, Taco Bell launched their much-hyped breakfast line with a commercial when men around the country named 'Ronald McDonald' endorsed items such as the Waffle Taco and the A.M. Crunchwrap. Fortunately for fans of free coffee, the "real" Ronald McDonald isn't going to go down without a fight. 

Related: Fast-Food Chains Are Suddenly Going Bananas Over Breakfast

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Save on an annual Entrepreneur Insider membership through 5/8/21. For just $49/yr $39/yr, you’ll enjoy exclusive access to:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur