Marketing Bootcamp

6 Things You Forget About When Building a Personal Brand

6 Things You Forget About When Building a Personal Brand
Image credit: markus spiske | Flickr
Reader Resource

Position yourself for growth in 2017—join us live at the Entrepreneur 360 Conference in Long Beach, Calif. on Nov. 16. Secure Your Seat »

Most professionals know by now that a strong personal brand is the foundation for a successful career.

Whether you use your personal brand to find jobs, promote your freelance business, or build your professional network, it’s important to create a brand that illustrates your professional experience and personality. Your personal brand can also help you stand out from professionals in your industry and make a name for yourself as an expert.

While you might understand the basics of personal branding, such as building a blog or connecting with people on LinkedIn, there are a few things you’re forgetting to include. Here are six things people forget about when building a personal brand:

Related: 4 Ways to Tell If Your Personal Brand Is in Danger

1. Create a personal mission statement.

Before you can position yourself as an expert in your field, you need to have a mission for your brand.

Your personal mission statement defines what you want to accomplish as a professional. Whether you want to become a thought leader or help people reach their dreams, make sure you incorporate your goals into your mission.

2. Develop a lesson to teach your audience.

Do you have a unique story to share with your audience? If so, this is your opportunity to shape it into a lesson to teach your audience.

For example, if you’ve managed to have success breaking into your industry at a young age, share some of your tips with young professionals who are trying to follow your path.

3. Connect with influencers.

If you want to become known for your expertise in your industry, connect with influential leaders. By building a network of influential people in your industry, you’ll learn from their success and discover how you can become of value to them.

Related: 3 Ways Introverts Can Boost Their Personal Brand

4. Create an email list.

Whether you’re networking with employers or reaching out to professionals in your field, it’s a good idea to create an email list. This list will enable you to keep track of important contacts and know who to contact when you have a question or need advice.

5. Help others.

An excellent way to build your personal brand is to help others. You have a variety of skills, knowledge, and relationships you can share with others.

For example, if you find a job opening that would be perfect for one of your colleagues, share it with them. This gesture shows that you genuinely care about their success.

6. Ask questions.

When building a personal brand, it’s essential to ask questions. Ask people for advice. Ask others to tell their story. By asking questions, you’re able to learn more about your field and gain valuable lessons from your networks.

Related: How a Personal Assistant Can Help You Be Even More Awesome