Why Marketing to College Millennials Pays Off (Infographic)

Why Marketing to College Millennials Pays Off (Infographic)
Image credit: Shutterstock

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

The typical college student doesn’t have a ton of money, true. But ignore this demographic at your own peril: Targeting students while they are in college can lead to acquiring their brand allegiance once they have graduated and entered the workforce.

In addition, while college students aren’t rolling in disposable cash, that doesn’t mean they aren’t buying stuff. This year, for example, U.S. college students are expected to rack up $163 billion in discretionary spending. With money coming from parents, jobs and student loans, the average college student spends $100 a month on coffee, $71 a month on fast food, and $900 a year on alcohol.

Related: Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

So how to reach these college students, who spend some now but have the potential to spend a lot more later? From the types of ads students find the most appealing, to the number of hours they spend on a wide variety of technology devices each week, the folks at El Toro, a targeted advertising startup, break down the best way to reach this demographic in a handy infographic, featured below. 

Click to Enlarge+
Why Marketing to College Millennials Pays Off (Infographic)

 

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur