SXSW: Self-Driving Audi to Make First Coast-to-Coast U.S. Drive
Road trips just got more interesting. Today at SXSW, automotive supplier Delphi announced it will attempt the first-ever automated drive in North America. The journey will cover 3,500 miles and start March 22 in San Francisco near the Golden Gate bridge. The journey will end in Manhattan this April at the New York Auto Show.
The test does more than just set records and grab headlines. It will test a variety of terrains and weather conditions allowing to Delphi to better develop safety technology for automotive clients such as Ford and GM. “Now it’s time to put our vehicles to the ultimate test,” said Jeff Owens, Delphi’s chief technology officer in a prepared statement.
The trip is the latest in a string of automated road tests by companies in the space. This January, an Audi took a test drive of 550 miles to Las Vegas. Google’s self-driving cars have logged over 700,000 miles to date and while companies such as Mercedes- Benz, Uber and Apple are developing their own self-driving solutions.
The car, an Audi SQ5, will use a combination of sensors, radar and cameras to make human-like decisions, such as how to proceed at a four-way stop or when to make room for a bicyclist. The company says such real-world scenarios are difficult to fully test inside a lab.
Unmanned, the car will take a southern route across the United States, avoiding mountains and snow, focusing mostly on highway driving. Remotely, Delphi engineers will monitor data processed by the car’s multi-domain controller, a sort of black box that acts as the car’s brain.
Entrepreneur Editors' Picks
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
The 5 Personalities You Meet in a Coworking Space
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising