My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing / Cross Channel Marketing

How Cross Channel Efforts are Evolving (Infographic)

How Cross Channel Efforts are Evolving (Infographic)
Image credit: Shutterstock
- Entrepreneur Staff
1 min read

In survey of nearly 1,000 ecommerce professionals, Oracle Marketing Cloud and Econsultancy found more and more marketers are prioritizing orchestrating efforts across channels. Still, less than half surveyed understand their customers’ journeys or have measured the impact of integrated efforts. Take a look at this infographic of the survey’s findings to understand how understanding of cross channel marketing is evolving.

Related: Study Reveals Cross Channel Marketing Challenges

Connected Consumers: A Day in the Life (Infographic)