My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

The Honest Company

Jessica Alba's Honest Co. Rejects Report on Detergent Ingredients

Jessica Alba's Honest Co. Rejects Report on Detergent Ingredients
Image credit: s_bukley / Shutterstock
1 min read
This story originally appeared on Reuters

Honest Co., the shopping startup co-founded by actress Jessica Alba, rejected a Wall Street Journal report that the company used ingredients in its laundry detergent it had pledged to avoid.

The Journal reported on Thursday that two independent lab tests it commissioned determined that Honest's liquid laundry detergent contains sodium lauryl sulfate, or SLS, a skin irritant.

Honest raised $100 million last August, and is reported by Bloomberg to be working with Goldman Sachs and Morgan Stanley on an initial public offering.

"The Journal has falsely claimed our laundry detergent contains Sodium Lauryl Sulfate ... we use Sodium Coco Sulfate (SCS) in our detergent and multi-surface cleaner," Honest said in a blog post.

SCS is less irritating and safer to use in products from skin care to cleaners, Honest said, citing independent studies.

The Journal's report follows a lawsuit in February that accused Honest of fraudulently labeling dozens of home and personal care products as natural, plant-based or chemical-free, causing consumers to overpay.

(Reporting by Sruthi Ramakrishnan in Bengaluru; Editing by Saumyadeb Chakrabarty)

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur