McDonald's

'McDonald's of the Future' Includes All-You-Can-Eat Fries

'McDonald's of the Future' Includes All-You-Can-Eat Fries
Image credit: McDonald's
McDonald's Create Your Taste kiosk.
Entrepreneur Staff
Associate Editor
2 min read

After flirting with kale, McDonald’s latest plan to revive the brand goes back to basics, unabashedly embracing the fatty fare that made the company a household name in the first place.

Earlier this month, a St. Joseph, Mo. franchisee broke ground on a major remodeling project set to open in July. This new 6,500-square-foot restaurant will feature kiosks where customers can customize their burgers and sundaes, couches and armchairs, a trendy neutral color palette, an interactive playroom for kids and, perhaps most enticingly, all-you-can-eat French fries.

Related: McDonald's Secret Plans to Boost Sales Include Faster Drive-Thru, Frozen Lemonade and All-Day Breakfast

Several McDonald’s locations around the globe have already implemented the kiosk system, called “Create Your Taste,” which lets customers build their sandwiches, layer by layer. However, in this location, the kiosks will complement table-side service, providing a more fast-casual feel and making this Golden Arches the first of its kind in the U.S., The Kansas City Star reports. The new St. Joseph spot plans to hire 85 new employees.

Related: What Does McDonald's Have to Do to Stop Its Downward Spiral?

Of late, McDonald’s has struggled with disappointing sales and last year the company shuttered more U.S. restaurants than it opened for the first time since 1970. Meanwhile, experimental menu items intended to lure new customers, such as the wraps designed for millennials, flopped and were discontinued.

Offering more of what customers love  -- like unlimited fries -- signals an important shift for the 61-year-old company. It’s a sign the "McDonald’s of the Future" might stop trying so hard to lure health-conscious customers and simply embrace the signature flavors that made it famous in the first place.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

These Friends Snuck a Poster of Themselves Into Their Local McDonald's -- and It's Still There