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Instagram's Newest Feature Takes Aim at Snapchat

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This story originally appeared on Reuters

, the photo-sharing app owned by , is taking aim at fast-growing messaging app with a that gives users the option to make pictures and videos to disappear automatically after 24 hours.

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The feature, , will showcase pictures and videos uploaded by a user in a slideshow format, Instagram said in a post on Tuesday.

Snapchat, which has more 100 million users, is known for automatically making postings disappear after 24 hours. However, the privately owned company released a feature in July called "Memories" that enables users to save and share content.

That will help it compete more directly with other social networks such as Facebook.

Instagram, which has more than 500 million members, said the new feature does not allow users to "like" an image or post a comment, but followers can send to the uploader.

Instagram Stories will be rolling out globally over the next few weeks on 's iOS and 's platforms.

(Reporting by Supantha Mukherjee in Bengaluru; Editing by Ted Kerr)

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