Instagram's Newest Feature Takes Aim at Snapchat
Instagram, the photo-sharing app owned by Facebook, is taking aim at fast-growing messaging app Snapchat with a new feature that gives users the option to make pictures and videos to disappear automatically after 24 hours.

The feature, Instagram Stories, will showcase pictures and videos uploaded by a user in a slideshow format, Instagram said in a blog post on Tuesday.
Snapchat, which has more 100 million users, is known for automatically making postings disappear after 24 hours. However, the privately owned company released a feature in July called "Memories" that enables users to save and share content.
That will help it compete more directly with other social networks such as Facebook.
Instagram, which has more than 500 million members, said the new feature does not allow users to "like" an image or post a comment, but followers can send direct messages to the uploader.
Instagram Stories will be rolling out globally over the next few weeks on Apple's iOS and Google's Android platforms.
(Reporting by Supantha Mukherjee in Bengaluru; Editing by Ted Kerr)
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising