Instagram's Newest Feature Takes Aim at Snapchat

Instagram's Newest Feature Takes Aim at Snapchat
Image credit: Shutterstock

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
1 min read
This story originally appeared on Reuters

Instagram, the photo-sharing app owned by , is taking aim at fast-growing messaging app with a that gives users the option to make pictures and videos to disappear automatically after 24 hours.

The feature, , will showcase pictures and videos uploaded by a user in a slideshow format, Instagram said in a post on Tuesday.

Snapchat, which has more 100 million users, is known for automatically making postings disappear after 24 hours. However, the privately owned company released a feature in July called "Memories" that enables users to save and share content.

That will help it compete more directly with other social networks such as Facebook.

Instagram, which has more than 500 million members, said the new feature does not allow users to "like" an image or post a comment, but followers can send to the uploader.

Instagram Stories will be rolling out globally over the next few weeks on 's iOS and 's platforms.

(Reporting by Supantha Mukherjee in Bengaluru; Editing by Ted Kerr)

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur