Facebook to Start Using WhatsApp Data for Targeted Advertising
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WhatsApp, Facebook Inc.'s popular messaging service, will start sharing users' phone numbers with its parent, allowing for more relevant advertisements and friend recommendations on the social network.
WhatsApp will also explore ways for businesses to send messages using its platform over the next several months, it said in a blog post.
(Reporting by Narottam Medhora in Bengaluru; Editing by Saumyadeb Chakrabarty)