Business Name

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
Image credit: PolicyGenius
Entrepreneur Staff
Editor-in-Chief
2 min read

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunesGoogle PlayStitcher, or wherever you get your podcasts.

A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was AuctionWeb and Policygenius was KnowItOwl.

In this episode, Policygenius's founder walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Thanks to our sponsors:

Small business never stops moving, so Dell’s US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You’ll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

People hate calling companies and not getting an answer. Companies hate missing calls, and potential new customers. And yet, it happens every day. That’s what Ruby Receptionists is designed to solve—all your calls are answered live by a team of friendly, professional remote receptionists, helping you secure customers and build a thriving company. From their offices in Portland, Oregon, Ruby deliver exceptional experiences to your callers by answering calls live in English or Spanish, transferring calls, taking messages, addressing common questions, and making follow-up calls, and more. To learn more or get started, visit Ruby online.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.