This Founder Explains Why He Had to Start Telling Retailers 'No' -- and How It Helped His Business Succeed
Greg Steltenpohl set out to make plant-based milk. But when his product became too popular, he had to make some tough decisions.
This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.
Califia Farms makes a popular line of plant-based milks, yogurts and coffees -- but they became too popular, too quick. In 2017, demand began significantly outstripping supply. The company had to start telling retailers "no," while it fixed its entire production system.
Learn about the drastic measures Califia made and how they were able to rebound in this week's Problem Solvers podcast.
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Jason Feifer is the editor in chief of Entrepreneur magazine, and host of two podcasts: Build For Tomorrow, a show about the changes that got us here, and how to thrive in a changing world; and Problem Solvers, about entrepreneurs solving unexpected problems in their business. He writes a newsletter about how to find opportunity in change.
Prior to Entrepreneur, Jason has worked as an editor at Men's Health, Fast Company, Maxim, and Boston magazine, and has written about business and technology for the Washington Post, Slate, New York, and others.