You can be on Entrepreneur’s cover!

Plans to Sell a 'Witch Kit' Spelled Trouble for Sephora Before your company makes light of witches for Halloween, consider this: They're a real thing. And they don't ride broomsticks.

By Joan Oleck

entrepreneur daily
alexkich | Getty Images

Yes, yes, Halloween is still weeks away, but witches are already in the news. The reason is that perfume brand Pinrose announced it was rolling out a "Starter Witch Kit" for little girls; but witches weren't, and aren't, having any of it.

The kit, which was to be sold at Sephora stores and online, was intended to retail for $42 and include nine items identified as witch-related, such as sage (to cleanse any bad karma), a rose quartz crystal, tarot cards and more.

Related: This Halloween Season, Real-Life Witches Share Spells for Money, Confidence and Success

Self-identified witches caught wind of the sale and protested, saying they felt their religion had been slighted; as a result, the kit-maker has now backed down and cancelled the product.

Perhaps Pinrose should know better because, in fact, witches are a real thing. And they don't ride broomsticks, wear pointy black hats or cast spells on children. Their religion, known as Wicca or modern paganism, was formed in the early 20th century and is an actual religion. Wicca worships both a Goddess and a God, the male figure being the "Horned God" and the female the "Mother Goddess."

Some facets of Wicca reference beliefs from the pre-Christian era in Europe and those early paganists' belief in a central female goddess. Magic may or may not be involved, as multiple, autonomous Wiccan groups, or covens, have multiple beliefs and practices.

Those practices in the 16th and 17th centuries had a horrific end for thousands of women identified by the Catholic Inquisition as witches having a satanic mission: They were burned at the stake. The bestselling Da Vinci Code famously described how a doctrine of that era, Malleus Maleficarum -- or The Witches' Hammer, campaigned for people of the era to hunt down and torture or burn "free-thinking women" like midwives and women expert in the medicinal use of herbs.

For these and other reasons, members of the witches community threatened a boycott of Sephora, with declarations from WyllowWynd the Thrifty Witch and Conjure Queen.

A commentor on a YouTube video summed up the objections, saying, "Would they ever sell Catholic spiritual kits, [a] Muslim spiritual kit, [a] Buddhist spiritual kit? I doubt it. People should be offended."

Additional sample comments included:

From Chelsea: Desert Witch: "Witchcraft or Paganism (or however you refer to it) is a religion. One with actual practices and guidelines. It is not a basic bitch bandwagon. Spirituality is not a toy. Don't buy the #witchkit @sephora is selling."

Related: Sephora Mistakenly Rolls Out Vulgar Hashtag

From Liz: "Being a witch isn't trendy, it isn't cool because Halloween is next month, it doesn't make you quirky or creepy. Being a witch is a choice, and practicing is a form of religious worship. Do your research, and protect yourself when you practice."

The makers of the derailed witches' kit have not yet commented.

Joan Oleck

Entrepreneur Staff

Associate Editor

Joan Oleck is an associate contributors editor at Entrepreneur. She has previously worked for Business Week, Newsday and the trade magazine Restaurant Business, where a cover story she wrote won the Jesse Neal Award.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business Solutions

Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Pick up this package of popular Microsoft products for only a fraction of the price through April 16.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Visualize Data for Better Business: MS Visio is $23.99 Through April 16

Set your team up for success with a reliable tool for creating organizational charts, diagrams, and more.

Business Solutions

Scan Easier and More Affordably with This 20% Discount

iScanner is a mobile app that makes document management, editing, and sharing easier.

Making a Change

Learn to Play Guitar Even if You Have No Previous Training for Just $20

Start with the beginner's crash course and learn how to play guitar in no time.