Spotify Gets Into the Holiday Spirit With Snapchat-Style Stories Trial

The music streaming platform has created a carbon copy of Snapchat and Instagram's Stories feature.
Spotify Gets Into the Holiday Spirit With Snapchat-Style Stories Trial
Image credit: Getty Images via PCMag

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
Reporter at PCMag
2 min read
This story originally appeared on PC Mag

Spotify has jumped on the ephemeral content bandwagon—and just in time for the holidays. The music streaming platform is publicly testing Snapchat-esque Stories, which have appeared for some users (myself included) in the mobile app.

First spotted by self-described "internetainerpreneur" TmarTn on Twitter, the initial set of fleeting films is housed in Spotify's "Christmas Hits" playlist. Tap to see the story, and watch artists Ava Max, Meghan Trainor, Kelly Clarkson and Brett Eldredge, Stevie Mackey and Jennifer Lopez, and Pentatonix share the stories behind their latest holiday tunes. (Even "Santa Baby" composer Phil Springer makes an appearance.)

Image Credit: Spotify via PCMag

A carbon copy of Snapchat and Instagram's Stories, Spotify's latest experiment lets users tap on the left or right side of the screen to quickly navigate through videos; click the three dots in the lower right corner to report a story.

It's unclear who has access to the feature; I was able to find it using my Premium account and iPhone. There's no word on when (or if) it will be widely available; Spotify did not immediately respond to PCMag's request for comment.

What began as a Snapchat original has permeated social media. Instagram and Facebook launched their own versions in 2016 and 2017, respectively, while professional network LinkedIn began testing a similar function in September. And it's been less than two weeks since Twitter rolled out its own version of Stories, called Fleets.

This isn't even Spotify's first foray into the format. In 2019, it invited some musicians to share insights into their music-making process through a series of 24-hour clips.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur