Stop Making Ads. Start Making Entertainment.
Audience entertainment should always be the main goal of any sales pitch.
Why is this data important? These two hours and forty minutes of the average human is distinctively their me-time. An outlet, escape and personal space all wrapped in one. What are they least interested in during this time? Your shiny branded advertisements. Especially true during a pandemic, where the average person is so on edge that purposeless stress surfing (also known as "doom scrolling") becomes inevitable. Gen Z driven social media is a giant whose only fuel is insatiable entertainment. Everything else in your brief should be placed on that solid base.
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