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Plan of Attack

You may never stick to one, but you should plan anyway.

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This story appears in the September 2001 issue of Entrepreneur. Subscribe »

While the 20th century was pretty much about established markets and processes, uncertainty has become the only certain element of the 21st century. So how do you plan for the future?

Dwight Eisenhower responded to the press's questions about D-Day by saying, "In preparing for battle, I have always found that plans are useless, but planning is indispensible." Follow his lead and view planning as a verb rather than a noun. That's the only way to avoid the paradox that as soon as you announce "a plan," you'll have to change it.

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