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Selling Yourself

If you want to make the sale, don't just focus on your product or service--chances are, your customers are more interested in you.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

When customers buy from you, what are they really buying? Hint: It's not just your product or service. In essence, what they're actually buying is you--and if they don't like you, they won't feel compelled to buy from you.

These three valuable points will help you sell the power of you:

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