Leo Zevin is an Entrepreneur Media Contributor covering athlete entrepreneurs, NBA/NFL players, team executives, celebrities, and company founders. He also covers PR for PRovoke Media.
Nutrabolt, the maker of C4 Energy, is set to exceed $1 billion in sales by 2025 with a disruptive premium strategy in supplement distribution. Find out how partner Kevin Hart enhanced the brand's authenticity and cultural influence as he transitions from consumer to boardroom collaborator.
The National Thoroughbred League, founded by Randall Lane and Bob Daugherty and supported by celebrities like Lamar Jackson and Julius Erving, hopes to modernize horse racing through team competition, media storytelling and fan engagement while prioritizing horse safety and growth.
Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
When a single question made Heather Lowery realize the lack of support for women in live music, she turned it into a mission. Now, as the founder of Femme It Forward, she's empowering the next generation through mentorship, events and initiatives.
PlayersTV, co-founded by Collin Castellaw and Deron Guidrey, is an athlete- and fan-owned media network redefining sports media. It has achieved a $75 million pre-money valuation, demonstrating the appeal of its innovative model.
With a powerhouse team of female executives driving its success, gamma. is proving that empathy and emotional intelligence are the ultimate competitive advantage.
18-year-old Boogie Fland signed his first NIL deal at 15, becoming New York's first high school athlete to secure a sponsorship. As he prepares for the NBA draft, he reflects on the insights he learned from his business manager, Julian Aiken, with Entrepreneur.
Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and authentic talent. Playmaker was acquired by Better Collective, a global digital sports media group, in 2024.
Kyle Kuzma has navigated the highs and lows of the NBA, from winning a championship with the Lakers to facing struggles with the Wizards — now with the Bucks, he's embracing his journey and controlling his own narrative.
Chad Mumm is reshaping golf's image with Full Swing, making the sport more compelling for a wider audience. He is also capitalizing on golf's pop culture rise with Happy Gilmore 2 and The Vanity Index podcast.
The Roommates Podcast, hosted by Josh Hart and Jalen Brunson, combines genuine conversation with a focus on business, all under the guidance of co-host Matt Hillman. With his marketing savvy, Hillman helps with brand collaborations and improves the podcast's reach and impact.
Along with her business partner and ex-husband, serial entrepreneur Jacob Pechenik, Deschanel founded Lettuce Grow. This hydroponic vertical garden system allows you to grow fruits, vegetables, herbs and edible flowers at home.
Jeff Shardell's fascinating career has spanned from Google to storm chasing. His latest venture, Humble Brands, aims to revolutionize the sustainable deodorant industry — starting from his own kitchen.
Ahead of the Super Bowl, the former New Orleans Saints running back is partnering with Quickbooks for a campaign centered around Kern Studios, a family-owned parade float company in NOLA.
On3 founder and serial entrepreneur Shannon Terry shares his thoughts on the evolving sports media landscape and his insights on building and growing a business from personal experience.
Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his unmatched speed and agility. Nana Dadzie, Curry Brand's head of marketing, aims to build a lasting legacy by blending narratives and playful storytelling inspired by the enduring success of Jordan Brand.
Jason Momoa is collaborating with Boomerang Water to relaunch his sustainable water brand, Mananalu, as a B2B on-site bottling system aimed at reducing single-use plastic waste and dependence on water transportation.
Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.
Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.